Easyfan CRM

An enterprise class platform for creating, synchronizing, managing and posting on Facebook Pages, entirely built from scratch in tandem with my partner: architecture, servers, databases, asset storage, APIs, Facebook SDK integration, advanced moderation algorithm, SMS & email notifications, back end, front end, UI, UX, statistics, drag & drop page builder, a dozen ready-to-deploy customizable Facebook apps, etc. We also built custom solutions for our enterprise clients.

Clients

Our largest client PagesJaunes (the French Yellow Pages) leveraged Easyfan to create a Facebook Presence Pack (FPP) addon to 40,000+ of their SMB website customers. Their customers were able to automatically set up and sync their Facebook Pages with their websites, publish posts and Facebook applications, and manage their community. A fully managed Facebook presence option let SMBs delegate the marketing, publishing and community management to a PagesJaunes' community management team. PagesJaunes only needed a dozen community managers to manage the 30,000 customers who signed up for that option. The FPP generated over $12 million in sales within its first 2 years.

Other enterprise clients included AlloResto, Barilla, easyVoyage, Nestlé. Over 100 SMBs used the turnkey version of the platform.

Easyfan features

• SMB turnkey solution available.
• Fully customizable enterprise solutions: the CRM is built on Web Services with all of its functionalities accessible via REST APIs.
• Simple yet powerful UI makes managing thousands of Pages and stored content an easy task.
• Fine permissions management for teams.
• Post scheduling, including via our LiveCover ! dynamic Facebook Cover generator.
• Launch applications in Facebook Pages. Apps include quizz, poll, news (RSS), or a custom app.
• Page Builder with drag & drop interface to create advanced layouts using static or dynamic content: photo, photo album, video, Tweets.
• Highly configurable alert rules and escalation flows, delivered via notifications, SMS and email.
• Available in 7 languages: French, English, German, Italian, Spanish, Portuguese and Dutch.
• Automatic and semi-automatic moderation via our in-house proprietary adjustable analysis algorithm, MessageRank®. At its core:
  • semantic analysis including sentence structure, exact and near-word matching, weight of words and more
  • author reputation map
  • sentiment analysis (emotional tone)
  • message popularity (interactions, their types and rate)
  • external content analysis (links, photos, videos)
  • message size analysis (historical, for author, ...)